Case Studies

Real Results From Real Clients

Swipe through each deck below for the challenge, the approach, and the results, straight from the client work.

Wondershare Dr.Fone
+38% Conversion Rate
Content-led growth funnel
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Government of Bermuda, Department of Workforce Development
5,000+ Users in 14 Days
Bermuda Job Connect launch
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Pixis
30% Growth in Users
Content & performance engine
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GEPAC
3,000+ 5-Star Reviews
Raw business to branded resale
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Wondershare Dr.Fone

How Content-Led Growth Turned a Utility Tool Into a Go-To Solution

Dr.Fone by Wondershare
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Government of Bermuda, Department of Workforce Development

Bermuda Job Connect — 5,000+ Active Users in 14 Days

Government of Bermuda
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Pixis

Growing User Adoption for a Category-Leading No-Code AI Platform

Pixis
01

The Company

Pixis is a codeless AI infrastructure company for performance marketing, founded in 2018. The platform runs 200+ proprietary AI models for brands across targeting, creative, and campaign optimization, and has raised over $200M in funding, including an $85M Series C1 round led by Touring Capital.

02

The Challenge

A category-leading AI infrastructure product with strong enterprise credibility, but the content engine hadn't kept pace with the funding and product velocity. Awareness at the top of funnel was lagging behind what the platform could actually do.

03

The Approach

Founder-led content, product explainer videos, and a performance marketing layer running in parallel, built as one pipeline instead of three disconnected workstreams. Every asset was built to demonstrate the platform in action, not just describe it.

04
30%
Growth in active users following the campaign
05

Why It Worked

The content matched the sophistication of the product instead of underselling it, while the performance layer made sure that attention actually converted into signups, not just impressions.

GEPAC

From Raw Liquidation Business to Branded Premium Luggage Recommerce Brand

GEPAC
01

The Starting Point

GEPAC came to us as a raw liquidation reseller, selling premium luggage inventory with no consistent brand identity, content system, or multi-channel presence tying it together.

02

The Approach

We built GEPAC's brand identity from the ground up, a sustainability-led mission, a consistent visual system, and a content engine producing regular branded posts, then layered a five-channel selling strategy on top: thegepac.com, eBay, Mercari, Facebook Marketplace, and their physical store.

GEPAC brand post — mission
GEPAC brand post — coming soon
03
3,000+
Five-star reviews across all channels
04
Millions
In cumulative resale revenue, across 4+ years focused only on premium luggage
05

Where Inventory Sells

eBay: Top Rated Plus, 100% positive feedback.
Mercari: 820+ items sold, 4.9/5 seller rating.
Facebook Marketplace: 5 stars across 64 ratings.
Plus thegepac.com and their physical store, five channels working at once.

GEPAC website launch announcement
06

Market Tailwind

The global luggage market is growing at a 7.3% CAGR, from an estimated $174.4B in 2024 to a projected $265.6B by 2030 (Source: P&S Intelligence), giving GEPAC's recommerce position real room to keep scaling.

The Pixis background facts above (founding year, funding history, model count) are drawn from Pixis's own public press releases and filings; the 30% user growth figure reflects the outcome of this engagement. GEPAC figures and screenshots are sourced directly from the client's own reporting and brand assets.

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In their words

The Clients Behind These Numbers

Bermuda CollegeMarketing Team
Their impact went far beyond just numbers. The thousands of positive reviews and increased engagement we received showed a massive, tangible shift in our digital image and overall marketing footprint. We won awards, saw great ads results, and got a constant content creation engine with workflows and automations.
Wondershare Dr.FoneGrowth Team, Wondershare
Content-led growth and Google Ads that compounded. The Essentials GTM team helped us with content-led growth and Google Ads, resulting in real success with educational content and long-term customer creation. With a base of around 94k subscribers, we now have a great LTV to CAC ratio.
Louis Strydom Video
Louis StrydomDirector, Growth & Development, Wärtsilä Energy
PixisBrand & Growth Team
Real high-end content creation experts. We wanted to elevate our content for a premium brand feel and the Essentials GTM team was spot on. 100% recommended.
Fahad Khan
Fahad KhanFounder & CEO, GEPAC
Faisal and his team have been a great help in shaping my business. We got great content and growth after integration, plus content for founder-led growth, and made $500K with four sales channels set up and strong brand visibility. 100% counting on them.
David Lovell
David LovellFounder & CEO, Lovell Technologies & Creative Studio
They made a real difference for Lovell Technologies and Lovell Creative Studio. Their work across Google Ads, YouTube and Meta Ads helped us grow active users by 58% and brought in new business along with industry recognition for our team. Communication was clear, creative production is top of the line, and it genuinely felt like they were an extension of our own team.
Sullivan Video
SullivanFounder & CEO, Montizel
AI 2030Events & Creative Team
We need exceptional talent on creative and ads. We are a top-of-the-line AI event organisation, so the team was great at making everything fit each event requirement and keeping it state of the art.
John LawContent Lead, Discover South Florida / Mastropieri Group
Setting up a premium brand is one thing we can't compromise on. That's why I'm recommending Essentials GTM. Great communication and workflows with quick turnaround, and content quality on par with an understanding of the niche that was spot on.